Roles and Responsibilities:
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues Produce reports for management
(e.g. dashboards)
• Write attractive and concise copy for adverts Suggest and develop new campaigns
across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud Keep abreast of PPC and SEM trends.

Eligibility Criteria:
• Excellent analytical skills
• Ability to think creatively and communicate effectively with a range of audiences from
various disciplines
• Experience of successfully running multiple PPC campaigns at the same time
• Ability to handle client PPC budgets effectively
• Proficiency with software like Google Analytics, Google Ads
• Knowledge of Microsoft Excel and data manipulation
• Good level of mathematical ability
• Strong relationship-building and communication skills.

Qualification:
BCA/MCA/BBA/MBA in IT Analysis or Digital Marketing or PGDM in Digital Marketin