Roles and Responsibilities:
● Work closely with the marketing team to develop social media campaigns that help to
achieve corporate marketing goals.
● Develop monthly reports on emerging social media trends that will be submitted to the
management and executive teams.
● Monitor the company’s social media accounts and offer constructive interaction with
users.
● Create methods for finding and saving online customer reviews.
● Analyze the long-term needs of the company’s social media strategy and offer quarterly
reports to the management and executive teams that outline any necessary changes to
the digital marketing plan
● Build and execute social media strategy through research, bench marking, messaging,
and audience identification
● Write, develop, and strategize online content production and scheduling
● Assist with crisis management, bad reviews, and negative news communications
● Generate, edit, publish, and share content daily (original text, images, video and HTML)
● Create and maintain company social media pages and profiles
● Moderate user-generated content and messages appropriately, based on company and
community policies
● Create and implement social media marketing plan and editorial calendar
● Track and analyses analytics report to gain insight on traffic, demographics, and
effectiveness, utilize this information to positively affect future outcomes.
● Collaborate with other departments to manage company reputation, coordinate
promotions, and increase reach

Eligibility Criteria:
● Understanding of Digital Marketing, Social Media and Web Designing
● Strong familiarity with the business applications of social media platforms (Facebook,
Twitter, YouTube, LinkedIn, etc.)
● Strong written and verbal communication skills

Qualification:
• BBA/MBA in Digital Marketing, Bachelor's/Master's degree in Mass Communication or
Digital Marketing